The brand new Zara logo

The 44-year Spanish old fast fashion retailer Zara introduced a new logo very recently (designed by Baron & Baron) and like every big logo redesign you have people screaming murder without being constructive in their criticism. It’s easy to do so, so let’s try to discuss this new logo. Continue reading The brand new Zara logo

An interview with Suzanne den Otter

I was born in a small village in the tip of Noord-Holland. When I was young my mom owned a garden centre, which I loved to decorate. The moment I saw the Dutch TV program ‘Geef nooit op‘ (Never give up) about window dressing I knew it for sure; I want to be a window dresser. Continue reading An interview with Suzanne den Otter